How to cook up some attention for your restaurant!
It drives me crazy when restaurants don’t use cooking videos on their social media—it’s such a missed opportunity.
Restaurant owners, you have a unique advantage, but many of you aren’t taking full advantage of it. Posting videos of your chef preparing dishes is one of the easiest and most powerful ways to grab attention online. Sure, you’re likely posting beautiful shots of your food, but there’s something captivating about the process of making it.
There’s a psychological appeal here—watching someone cook allows viewers to imagine how the food tastes. It creates an emotional connection that makes them want to experience it for themselves. Just look at the numbers: 70 million people watch the Food Network because they love seeing how food is made. Whether you run a fine dining restaurant and want to showcase your chef’s mastery, a pizza place with a great dough-twirling technique, or a bagel shop with the satisfying crunch of slicing into a freshly baked bagel, you can make people crave your food simply by sharing the process.
Start making cooking videos! Share them on your social media, post them on your website, and even offer recipes in exchange for email addresses to build your marketing list. Invite people to watch, imagine, and then come in to taste for themselves.
You’ve already got the food—now use it to sell your restaurant!
And hey, if something about running your business is frustrating you, drop it in the comments. We’ll help you find the answers you need!