How Social Media is Misleading You About Business Success — And What You Need to Know
Are you feeling disillusioned with your business growth because of what you see on social media? You’re not alone. Social platforms constantly bombard you with stories of instant business success, leaving you wondering why your own progress feels slow or stagnant. But here’s the truth: social media is screwing your expectations—and it's time to stop buying into the hype.Every day, you're hit with flashy claims like:
"I doubled my Instagram following in 30 days!"
"I launched my TikTok shop last week and I’m already making $5,000 a day!"
These claims make it seem like overnight success is not only possible but inevitable. And when you don’t experience that same level of rapid growth, it can leave you feeling like you’re doing something wrong.
When you’re bombarded by this type of messaging day after day, it has two major negative effects:
Unrealistic expectations for how quickly your business should grow.
It makes you believe that you’re failing or missing something crucial when things don’t happen immediately.
These two outcomes can set you up for discouragement and burnout because the reality is that most businesses grow slowly, with many ups and downs along the way.
Here’s what you need to remember: Building a solid business takes time, effort, and persistence. While some entrepreneurs do experience rapid success, it’s the exception, not the rule. It’s important to drown out the noise and focus on your own business journey.
Growth is a process—not a sprint.
So, take a deep breath and remember: slow and steady wins the race. Stay the course, keep building, and stop comparing your journey to the highlight reels you see on social media.