From Coffee to Cocktails: A Simple Strategy to Expand Your Network and Spark Creativity
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from Ryan Kugler, President of Ideal Content
Are you feeling stuck in the day-to-day grind of running your business? Whether you’re managing a restaurant, retail store, or working from home, it’s easy to get caught up and forget to step outside for fresh perspectives. Here’s a fun and effective way to grow your business, build your network, and keep your sanity.
Stop Burying Your Head in the Business
One common mistake entrepreneurs make is getting too absorbed in their business. You might tell yourself you're working hard, but isolating yourself can stifle your creativity and limit your insights. It’s crucial to get out of your store, restaurant, or office to meet new people and see things from a different angle.
Instead of relying on feedback from the same group of customers or employees, step out and connect with new perspectives. You’ll be surprised how refreshing this can be.
The Strategy: Coffee or Cocktails?
Here’s a simple idea: grab your favorite beverage, whether it’s coffee or a cocktail, and invite someone new for a 30-45 minute chat. Think of customers, fellow business owners, community leaders, or even your property manager or leasing agent. These individuals can offer unique insights into your market and community.
No Agenda, Just Conversation
The goal isn’t to land a sale or pitch your business—it’s about gaining perspective. During your conversation, ask open-ended questions like:
How have your shopping habits changed with inflation?
What’s a product or service that would make your life easier?
Where’s your favorite place to shop or eat, and why?
What changes in our business community have you noticed and don’t like?
What do you do for fun in the local community?
Follow Up and Build Relationships
After your meeting, send a thank-you note. Add their contact information to your database. You never know if this person will become a customer, referral source, or even an ambassador for your business. Plus, you’ll leave the meeting with new ideas and a fresh outlook—something you can’t get from staying inside the four walls of your business.