The post-quarantine customer profiles - and how to sell to them

Are customers behaving and acting a little different these days? Probably so. As we come out of lockdown, customer behaviors have changed, as have their attitudes. Here’s an overview of the four post-quarantine customer profiles to help make purchasing and marketing decisions as well as to correctly adjust your revenue expectations in the coming months.

Number 1
The Fearless

These are the folks that were at stores, restaurants, salons and gyms the second they open. They are unafraid of the virus and anxious to socialize. They are immediate customers and happy to be able to access shopping and entertainment.  Get them into your loyalty program and market aggressively to increase frequency of purchase/visit.

Number 2
The Fearful
The exact opposite of group 1, these are the people who won’t come out of their house until they get the all clear, probably until there’s a vaccine. Unless you are selling necessities online, you probably won’t win these customers back for some time.

Number 3
The Unable
This group is, for a number a reason, unable to leave their homes for physical restrictions or unable to purchase due to financial circumstances. Online necessities and low-cost digital entertainment might be good options. Consider online book clubs and other digital gatherings to keep your visibility high for when this gr

Number 4
The Cautious
This probably represents the majority of consumers right now. They are open and optimistic but adopting a “wait and see” attitude to each new phase of reopening. They won’t be forced into shopping and dining out but, if they feel safe, will dip their collective toes in the water. The most important thing to remember with this group is to market consistently to inspire them to come out and when they do,  insure their experience at your store and restaurant is flawless. Safety first is the message here.