Valentine’s and Galentine’s promotions for every type of business!
Valentine's Day spending is expected to increase in 2025, following a record-breaking $26 billion in 2024
Significant others: Spending on significant others is expected to reach a new high in 2025. In 2024, consumers spent a record $14.2 billion on their significant others, which averaged to $101.84 per person.
Unique gifts: Consumers are expected to focus on more unique gifts, such as non-traditional gifts and barware sets.
Pets: Consumers ages 35-44 are planning to spend the most on gifts for pets.
Jewelry: Consumers are expected to spend $6.4 billion on jewelry.
Flowers: Consumers are expected to spend $2.6 billion on flowers.
Clothing: Consumers are expected to spend $3 billion on clothing.
Evening out: Consumers are expected to spend $4.9 billion on an evening out
Here are unique Valentine's Day promotional ideas.
1. Dry Cleaner
"Love Your Clothes" Promo: Offer a free garment cleaning with any cleaning order over a set amount. For an extra touch, attach a small rose or chocolate to the hanger of completed orders as a token of appreciation.
2. Veterinary Clinic
"Puppy Love Valentine's Package": Host a Valentine's photo session for pets and their owners with a local photographer. Bundle this with a discounted health checkup or grooming service to encourage bookings.
3. Liquor Store
"Build Your Love Basket": Create a mix-and-match section where customers can customize a Valentine's gift basket with mini bottles, mixers, chocolates, and glasses. Offer pre-wrapped bundles for those who want a ready-to-go option.
4. Restaurant
"Heartfelt Pairings": Offer a curated Valentine's menu with wine or cocktail pairings. Add a romantic keepsake like a mini photo frame or personalized dessert plate for couples to take home.
5. Boutique
"Valentine's Treasure Hunt": Hide small, heart-shaped tags with discounts or freebies around the store. Customers can find one per purchase, adding an element of fun and surprise to their shopping experience.
6. Salon
"Pamper Your Valentine (or Yourself)": Offer a "duo special" where couples (or friends!) can book treatments together, such as a mani-pedi for two or a couple’s blowout. Include a complimentary glass of champagne or a small gift like scented lotion.
7. Fast Food Restaurant
"Valen-Fries Special": Package fries in a heart-shaped container with a special dip selection, and offer a couple’s combo meal deal featuring festive packaging. Run a social media contest asking customers to share their best "fry date" photos for a chance to win free meals.
Each idea leverages the unique nature of the business while creating memorable experiences that customers can associate with Valentine's Day.
Here’s how your business can celebrate Galentine’s Day alongside Valentine’s Day with fun, friendship-focused promotions:
1. Dry Cleaner
"Bring Your Bestie Bonus": Offer a "two-for-one" deal where customers and their besties can both get one item cleaned for free with a larger order. Include a small gift, like a sachet of lavender, to thank them for celebrating together.
2. Veterinary Clinic
"Pet Parent Pals Day": Invite pet parents to bring their fur babies in for a Galentine’s-themed playdate, complete with free pet treats and discounted wellness checks. Offer a selfie station for them to take pictures with their pets and friends.
3. Liquor Store
"Gal Pal Cocktail Kits": Create DIY cocktail kits for groups to celebrate Galentine’s Day. Include recipe cards for themed drinks like “Pink Sparkle Spritz” or “Berry Best Friend.” Offer discounts on group purchases.
4. Restaurant
"Gal Pal Brunch": Host a special Galentine’s brunch with shareable platters, bottomless mimosas, and a photo booth with fun props. Include a small favor like a custom cookie or mini bouquet for each guest.
5. Boutique
"Style Squad Night": Hold an after-hours Galentine’s shopping event with champagne, snacks, and a mini fashion show. Offer discounts for groups who shop together and a raffle for fun prizes like accessories or gift cards.
6. Salon
"Glam for the Gals": Offer a group makeover package with hair styling, mini facials, or makeup touch-ups. Add a festive touch with heart-shaped cookies or a small beauty product for each guest.
7. Fast Food Restaurant
"Fries Before Guys Special": Introduce a Galentine’s meal deal for friends, featuring a shareable platter of fries with multiple dipping sauces and themed desserts like heart-shaped cookies or brownies. Decorate the space with Galentine’s-themed decor for an Instagram-worthy vibe.