Don’t Sleep on Dec. 26: How to Prep for Post-Holiday Sales Success
The holiday hustle doesn’t end on Christmas Eve—it shifts gears. December 26 is one of the busiest shopping days of the year, with customers eager to spend gift cards, exchange items, and snag post-holiday deals. For restaurants, it’s a prime opportunity to cater to shoppers refueling between sales or families looking to extend their holiday celebrations.
Here’s how you can prepare your business for a successful Dec. 26:
1. Promote Early and Often
Let your audience know what to expect:
Retailers: Advertise your post-holiday sales now. Use phrases like “Boxing Day Bonanza” or “Clearance Countdown” to build excitement.
Restaurants: Push a “Holiday Hangover Brunch” or special offers for groups, enticing tired shoppers to take a break with you.
2. Prep Your Inventory and Team
Retailers: Restock popular items, organize clearance racks, and ensure your staff knows return/exchange policies.
Restaurants: Plan for high traffic. Stock up on ingredients and schedule extra hands to keep things running smoothly.
3. Maximize Gift Card Redemptions
People will be ready to spend gift cards they received for the holidays.
Retailers: Highlight items perfect for gift card shoppers, like new arrivals or exclusive post-Christmas collections.
Restaurants: Offer “bonus bucks” for those using gift cards, such as a free dessert or appetizer with their meal.
4. Create an Experience
The holidays may be over, but the festive vibe doesn’t have to end.
Retailers: Set up an inviting space with cheerful music, complimentary coffee, or even a small gift-wrapping station for those shopping for New Year’s gifts.
Restaurants: Keep the holiday decor up for a cozy ambiance and feature limited-time specials that feel like a continuation of the season.
5. Leverage Social Media
Get the word out about last-minute deals, extended hours, or special offers. Post stories, reels, and updates showcasing what customers can expect when they visit you. Encourage them to share their experiences with your business for a chance to win a prize or discount.
The Day After Christmas Is YOUR Day
December 26 is the perfect opportunity to keep the momentum going. With a little preparation, you can end the year strong and set the tone for a successful 2025.
So, what are you doing to prepare for the post-holiday rush? Share your plans in the comments—we’d love to hear your strategies!
P.S. Don’t forget to thank your team for their hard work this season. A little appreciation goes a long way!